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About
Where we come from,
what we stand for,
who we are
OUR NAME
Our name, Multimerica, is based on the philosophy that combining the knowledge and talents of various people with diverse backgrounds and “points of view” can create a single, stronger entity – than working separately in silos.
It’s also a salute to the original motto of the United States – E Pluribus Unum: “From many, one.”
Multimerica Media was founded in 2021 to empower brands and advertisers to achieve their marketplace growth objectives while actively investing in a more inclusive media landscape. By bridging the gap between brands and Black-owned media companies, we help ensure that advertising dollars contribute to sustainable market growth and economic empowerment for diverse communities. Whether you’re looking to scale nationally or penetrate a specific market, our inventory in CTV, OLV, and display advertising ensures your brand gets seen.
OUR VALUES
Multimerica embraces core values that are more than just words on an inspirational poster. These are the guiding principles that shape our culture, behavior, and performance:
LEADERSHIP | INCLUSION | INTEGRITY | CONSCIOUSNESS
By living these values, we hope to always create a positive and lasting impact on our clients, ourselves, and the world.
CEO AND FOUNDER
Rodney Northern
Learn more about our founder, Rodney Northern
Rodney has over 35 years of experience as a serial entrepreneur, business builder, board member, and university lecturer. Specializing in brand marketing, business/product innovation, and human-centered design. He has worked in top CPG organizations like SC Johnson, The Clorox Company, Miller Brewing, Tyson Foods, Sara Lee, and The Coca-Cola Company driving innovation and sustained profitable growth.
As a consultant, Rodney has partnered with clients across 50+ industries, including retail, telecommunications, automotive, education, CPG, airlines, banking, and healthcare. He has led turnaround efforts for both for-profit and nonprofit businesses, contributing to over $20 billion in sustainable retail sales and service revenue.
WHERE WE COME FROM, WHAT WE STAND FOR, WHO WE ARE.
E pluribus unum “Out of many, one”
CEO AND FOUNDER
Rodney Northern
Learn more about our founder, Rodney Northern
Rodney brings over 35 years of experience as a serial entrepreneur, business builder, board member, and university lecturer. Specializing in brand marketing, business/product innovation, and human-centered design, he has worked with top CPG organizations like SC Johnson, The Clorox Company, Miller Brewing, Tyson Foods, Sara Lee, and The Coca-Cola Company.
As a consultant, Rodney has partnered with clients across 50+ industries, including retail, telecommunications, automotive, education, CPG, airlines, banking, and healthcare. He has led turnaround efforts for both for-profit and nonprofit businesses, contributing to over $20 billion in sustainable retail sales and service revenue.
WHERE WE COME FROM, WHAT WE STAND FOR, WHO WE ARE.
E pluribus unum
“Out of many, one”
