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About
Where we come from,
what we stand for,
who we are
OUR NAME
Our name is based on the philosophy that combining the knowledge and talents of various, diverse people can create a single, stronger entity, i.e. we are better off when we work together rather than working separately. It’s also a salute to the original motto of the United States – E Pluribus Unum: “From many, one.”
The cultural challenges of 2020 underscored the vital need for unity and highlighted the importance of increasing the representation of people of color in the media industry. This inclusion is essential for shaping the narratives and images seen by all audiences and for directing more resources and funding into historically excluded communities. To help advertisers achieve their growth objectives while fulfilling their commitments to Black-owned media companies, Multimerica Media was established in 2021.
OUR VALUES
Multimerica embraces core values that are more than just words on an inspirational poster. These are the guiding principles that shape our culture, behavior, and performance:
LEADERSHIP | INCLUSION | INTEGRITY | CONSCIOUSNESS
By living these values, we hope to always create a positive and lasting impact on our clients, ourselves, and the world.
CEO AND FOUNDER
Rodney Northern
Learn more about our founder, Rodney Northern
Rodney brings over 35 years of experience as a serial entrepreneur, business builder, board member, and university lecturer. Specializing in brand marketing, business/product innovation, and human-centered design, he has worked with top CPG organizations like SC Johnson, The Clorox Company, Miller Brewing, Tyson Foods, Sara Lee, and The Coca-Cola Company.
As a consultant, Rodney has partnered with clients across 50+ industries, including retail, telecommunications, automotive, education, CPG, airlines, banking, and healthcare. He has led turnaround efforts for both for-profit and nonprofit businesses, contributing to over $20 billion in sustainable retail sales and service revenue.
WHERE WE COME FROM, WHAT WE STAND FOR, WHO WE ARE.
E pluribus unum “Out of many, one”
CEO AND FOUNDER
Rodney Northern
Learn more about our founder, Rodney Northern
Rodney brings over 35 years of experience as a serial entrepreneur, business builder, board member, and university lecturer. Specializing in brand marketing, business/product innovation, and human-centered design, he has worked with top CPG organizations like SC Johnson, The Clorox Company, Miller Brewing, Tyson Foods, Sara Lee, and The Coca-Cola Company.
As a consultant, Rodney has partnered with clients across 50+ industries, including retail, telecommunications, automotive, education, CPG, airlines, banking, and healthcare. He has led turnaround efforts for both for-profit and nonprofit businesses, contributing to over $20 billion in sustainable retail sales and service revenue.
WHERE WE COME FROM, WHAT WE STAND FOR, WHO WE ARE.
E pluribus unum
“Out of many, one”
